Black Hat Search Engine Optimization Basics
August 23rd, 2010 | Internet Marketing | No Comments »Don’t use invisible text. This is a variation of keyword stuffing. Avoid doorway pages. In this sense we are talking about fake pages that only exist for the purposes of attracting search engine crawlers. There is no intention of a living, breathing homo sapien seeing these pages. Again, you will see a temporary increase in your rankings, but might be dropped from the listings absolutely when the search engines find out .
Read and follow terms of service (TOS). Almost any site you use to help boost your rankings will have a TOS. It is your decision to read and follow them to the best of your capability. Once you begin looking for loopholes or justifications, you are moving into black hat SEO territory. Hence if that happens, take that as a sign to do the right thing. This is crucial as it will help you to naturally rank higher. You also will not have to stress about dropping in the rankings if you are caught doing some things wrong.