Black Hat SEO Basics
August 18th, 2010 | Internet Marketing | No Comments »Don’t use invisible text. This is a variation of keyword stuffing. While this may make for a better experience for visitors, the search websites see it as cheating and will penalise you for it if you get caught.
Avoid entrance pages. In this sense we are talking about fake pages that only exist for the needs of attracting search engine crawlers. Again, you will see a brief increase in your rankings, but may be dropped from the listings absolutely when the search engines find out .
Read and follow details of service (TOS). Just about any site you use to help increase your rankings will have a TOS. After you start to look for loopholes or reasons, you are moving into black hat SEO territory.
Doing the above things will go a long way towards avoiding black hat SEO methods. This is important because it will help you to naturally rank higher.